Strategy
Social media agency channel strategy models compared
Compare single-platform, hub-and-spoke and full-portfolio social media agency channel strategies, and see how budget, reporting and ownership shape the choice.
Topic
Strategy
Compare single-platform, hub-and-spoke and full-portfolio social media agency channel strategies, and see how budget, reporting and ownership shape the choice.
Costs and pricing
Five areas where a social media agency can add to the bill — media buying, content, tools, scope and exit — and the questions that cap each one.