Audience research
When to run audience research for social media agencies
A guide for social media agencies in England on when to run audience research, covering data protection duties, method choice, personas and costs.
Topic
audience research
Audience research
How to build social media agencies buyer personas for England clients
A practical method for building social media agencies buyer personas in England, using ONS population data, regulatory triggers and a before-and-after table.
Audience research
Running social media agencies competitor research without paid tools
A social media agency checklist for free competitor research, with named ad libraries, Google Trends and UK rules on advertising and electronic marketing.
Audience research
Building a social media agencies customer interviews programme explained
Six steps for running social media agencies customer interviews in England: consent under PECR, recruitment, question design, incentives and coding.
Audience research
Survey tools social media agencies use for compliant research
Compare self-hosted survey plugins, SaaS platforms and panel providers, with tool costs, consent checks and sample-size guidance for social media agency research.
Audience research
Before you build audience segments for social media agencies
A practical walkthrough for segmenting the audience social media agencies target, from ONS data to lawful collection and a scoring rubric you can reuse.