Audience research
Running social media agencies competitor research without paid tools
A social media agency checklist for free competitor research, with named ad libraries, Google Trends and UK rules on advertising and electronic marketing.
Topic
UK marketing
Tools and providers
Social media agency software selection scorecard
A social media agency software scorecard for UK buyers: set weighted criteria, test workflows, request evidence and check contract exit terms.
Strategy
Outsource your social media agencies strategy or keep it in house?
How UK marketing leads should plan social media agencies strategy, covering objectives, budget, procurement, data protection and questions to ask before signing.
Tools and providers
Why social media agencies supplier comparison needs a process
A process-led comparison of social media agencies suppliers, covering evidence, platform access, data rights and a practical scoring checklist for buyers.